The Edit

Covid-19 and Tailor Made Living, an update

Covid-19 and Tailor Made Living, an update

Well, what can I say? Our world has been turned upside down and while we grapple with the effects of a global pandemic, life somehow has to go on. This has very much been my attitude since the whole thing kicked off and my mantra, keep on keeping on has never felt more apt. 

It has been a rollercoaster for both myself and my business as I, like so many others try to make sense and survive this period of uncertainty. 

During the first few weeks of March we knew that something big was about to happen and as a business, we tried to adapt. We introduced all sorts of additional measures to protect both ourselves and our staff but by the 16th March it was clear that we wouldn't be able to go on much longer, that week I dismissed my staff and ran the shop myself as I couldn't cope with the responsibility of knowing that I was potentially putting their lives at risk. 

It was a very long week. Long days at the shop and contingency planning coupled with anxiety and worry meant I was running on adrenaline. Amazingly people were incredibly supportive and many came in to support my business as a last hurrah before we went into lockdown. By the 21st of March it became clear that I had to close and I broke down. It would take another 2 days before the lockdown became official and a further few days before help for small businesses was announced. 

 Adapting to a new normal

At that point, I decided to move my entire business online and find a way to continue to service my community during this period. I wasn't prepared to go down without a fight!

Running an online shop effectively is a full-time job in itself and when the shop in Bush Hill Park is open I never manage to find the time to throw myself into it wholeheartedly but I am so glad I had everything ready to go. There's even a good chance that in years to come I'll look back on this time and see it as a turning point in my story. I certainly hope so. 

 Here's the update

Since moving Tailor Made Living exclusively online I have been offering FREE non-contact doorstep deliveries within my local community as well as FREE postage and packaging to customers further afield. The support so far has been incredible and I couldn't be more grateful. 

I launched a range of greeting cards on the day I closed the shop, in the middle of an unplanned and teary farewell on Instagram stories.

A range of decorative art prints followed and my Keep On Keeping On range is in full flow. I have also created care packages starting from as little as £7 to help lift the spirits of loved ones who might be feeling sad and under the weather. 

Keep On Keeping On

I am taking pre-orders of Keep On Keeping On t-shirts and best of all 10% of the proceeds from each t-shirt sold is being donated to The Felix Project, a charity which is close to my heart. 
You can also buy a pack of Keep On Keeping On cards and a decorative A3 print. I'm actually giving one of these away every Friday so contact me on Instagram and send in your nominations!

Looking ahead 

There is quite a lot going on Tailor Made Living right now as you can probably tell and although I am mostly hopeful and positive, I can't pretend that I am not fearful for the future. 

I am determined to nurture and grow my business throughout this period so that my staff have jobs to come back to once their furlough period is over. I want to continue to be there for my community. To be the purveyor of little luxuries and that dependable business you can turn to for a treat or a gift for someone you love. There is a lot of uncertainty and I'm worried but I am also looking forward to the challenges that undoubtedly lay ahead and I'm excited to bring you along for the journey. 
Antonia x 
Thank you to everyone who continues to shop with me, takes the time to send messages and engage with me on social media. You have no idea the difference it makes.