The Edit

Tailor Made Living’s charity t-shirt for The Felix Project

Tailor Made Living’s charity t-shirt for The Felix Project

I’m thrilled to announce my partnership with The Felix Project, the charity which supports other charities to end poverty in London and reduce food waste.

As you might know from reading this earlier post, my 'Keep On Keeping On' slogan has been a part of my ethos for some time but never has it been more relevant than now, in the midst of the COVID-19 crisis - which is why I created a campaign around it as a way to uplift and share a message of positivity with others. So what better way to spread even more positivity than to donate some of the proceeds to charity?

I chose The Felix Project because I have experience of working in some very deprived areas of London and I know how much children and families struggle to put food on the table. Also as the owner of a food business, (for those of you who don’t know Tailor Made Living is also a café), I know how much food goes to waste every week.  The Felix Project collects food that would otherwise go to landfill and redistribute it amongst families who need it. 


I could have easily donated to the NHS or NHS charities but I feel that they are getting a fair amount of support at the moment and we have to be careful to take care of those who are less visible like children who rely on free school meals for their main source of food. 

Our wonderful Keep On Keeping On T-shirts are made from organic cotton and are certified vegan and Earth friendly. They are also printed by a small business right here in the UK and we will be donating 10% of every sale to The Felix Project.

I'd love your support in this endeavour and enjoy spreading a little bit of positivity at the same time. Check out the  Keep On Keeping On collection here.