The Edit

The story behind our rebrand

The story behind our rebrand

Those of you who have followed us on social media for a while will remember that back in October 2019 I announced that I would be rebranding my business - Tinker Tailor would be making way for Tailor Made Living. 

The process took a lot longer than expected and the admin involved was insane but as the new shop signage finally went up last weekend I thought I'd take the opportunity to take a step back and explain why I made the decision to rebrand.

My small business story started in 2015 when I decided to open an online shop. I had no idea how I would do it but I knew I had to give it a go. I read a lot of blogs at the time and became really interested in social media and although I knew very little, I understood that if I wanted a digital retail business I would need to have an online presence and some kind of a following of my own.

With that in mind, I took a deep intake of breath and launched my own lifestyle blog which I called Tinker Tailor - I liked the alliteration and the fact that those two words reflect the high / low approach I have to sourcing, shopping and styling my life. 

Fast-forward five years and I made the leap from a humble blog to a bricks and mortar shop. Ironically, the north London shop came before the online shop which is still in its infancy due to the demands of running a real-life shop with actual customers who walk through your doors, staff and terrifying overheads. 

But I digress. After 2 years trading at Tinker Tailor and with every intention of developing my own range of products I felt that the name didn't give the brand room to breathe.

I needed a name that encapsulated the essence of what I do which is to curate a collection of lifestyle goods from mostly independent UK suppliers. Everyday luxury and accessible style are at the heart of what I do and I feel that Tailor Made Living now reflects that.


In the coming months, I will be launching a range of home fragrances that will sit along with my range of gift cards and gift wrap so watch this space!